Kvadra — Lead-to-deal CRM for residential developers

Selling apartments shouldn't feel like archaeology.

You have leads in five Google Sheets. Inventory status lives in someone's head. Sales managers use private WhatsApp chats. The owner asks "how are we doing?" and gets a different answer every time. There's a better way.

Hot leads go cold while waiting for someone to remember to follow up.

Two managers contact the same lead. The lead starts comparing your team unfavorably.

Marketing spend is split across Facebook, Instagram, Google — and nobody knows which channel actually moves units.

The price list, the sold list, the contract list — three different spreadsheets that disagree.

One tool. Three jobs done well.

Kvadra is opinionated. We built it specifically for residential developers selling apartment inventory — not a generic CRM bent into shape.

For owners & investors

See your project, in real time.

"I want to know how my project is selling without scheduling a meeting."

Live revenue: sold, reserved, available
Pipeline value across active leads
Visual building map: floors × types × blocks
Channel ROI — finally tied to actual deals

For sales teams

Work the list. Don't lose the lead.

"Just tell me who to call next, and don't make me update three spreadsheets."

One feed of leads from every campaign
One-click WhatsApp + email contact
Pipeline + sub-status (awaiting / thinking / unreachable)
Stale-lead nudges so nothing slips
Apartment shortlist linked to each lead

For marketing

Prove what works. Fix what doesn't.

"Sales says my leads are bad. I say they're not contacting them. Now we have data."

Per-channel funnel with reach & response rates
Time-to-first-contact distribution (sales SLA)
Engagement quality by source & platform
Daily lead inflow stacked by source or status

What's actually in the box.

A focused product, not a feature dump. Each piece earns its place because it solves a real problem in apartment sales.

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Multi-source lead intake

Connect any Google Sheet — Facebook Lead Ads, Google forms, Telegram bots, manual imports. Map columns once in a 3-step wizard. New leads appear within a minute.

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Building map

Your inventory the way it actually exists: floors, blocks, unit types. See sold vs available at a glance. Color-coded by sold ratio.

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Smart contact tracking

Mark email + WhatsApp contacts with one click. Status auto-flips to Contacted. Set outcome (awaiting / thinking / unreachable) so the funnel reflects reality.

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Apartment shortlists per lead

Link a lead to multiple units they're considering. See which apartments have the most interest — and which leads compete for the same unit.

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Reports for everyone

Three tabs: Overview for the team, Sales operations for managers, Investor view for ownership. Each surfaces what that role actually needs.

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Single source of truth, two-way trust

The Google Sheet stays your master. Kvadra mirrors it and adds the sales layer on top. Manager work is never overwritten by sync. Finance keeps using the sheet.

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Built for the phone

Sales managers work in cars, on site visits, between calls. Every screen — list, lead card, status edit — works on a phone browser. No app to install.

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Always shipping

Kvadra is actively developed. Customers shape the roadmap — if your team needs a report or workflow we don't have yet, we usually ship it within the week.

The lead-to-deal CRM for residential developers who sell by the unit.